HWCD , 2018-10-29

From 18TH to 21ST October, the four-day exhibition of BEST OF BRITISH has successfully closed at Shanghai Exhibition Centre. This year, the exhibition obtained great support from the British Consulate and British DIT. Also, the famous curator company Media 10 held the event, and attract more than 250 British brands. After the great success of first BOB exhibition in 2017, HWCD attend this year with its sub-brands Harmony Home and Harmony Art. During the exhibition, HWCD launched the latest 2018AW furniture collection “FURCELAIN”.

The E4 stand, where HWCD’s booth located, attracted over 0.1 million visitors during four days. HWCD and Harmony Home presented a visual feast about British haute couture furniture.

Fusion and Collision – Our dynamic concept, is applied throughout all aspects of the FURCELAIN collection. Through FURCELAIN a signature global Eastern style is emerging, elegant and exquisite.

FURCELAIN is inspired deeply by the traditional furniture of the Ming Dynasty, with an emphasis on its outlines, and our application of production techniques from the west. HWCD has blended modern furniture design with traditional elements, which gives birth to new era of furniture sophistication.

The purpose of BEST OF BRITISH is to deliver British lifestyle and customization experience. Thus, the featured product in FURCELAIN, Saddle chair and Serpentine, both illustrate the highest level of customized furniture. HWCD and Harmony Home bought the idea of haute couture and the process quality into Shanghai Exhibition Centre.